Now that I’ve got your attention: here’s the thing! There’s no secret formula to writing product copy that will make your conversion rate go through the roof. The only sure thing is that the more you A/B test, the more (positive) results you will get. I’m not a professional writer. I’m not a writer at all if you take into consideration all…
If anyone asked me about customer acquisition a while back, I would have said that it’s a little bit about ads on Facebook & Google, a little bit about PR, and a little bit about social media. Back then, I never considered distribution a top priority, but now I know better! Boy was I wrong! The most important element of a go-to-market…
I’m sure you’ve been through this at least once: you’re out and about, maybe at a local meetup, maybe in a pub with your team, and you meet some old friends or colleagues. Inevitably, they’ll ask: “So, what are you doing these days?”. For me, the answer is “I work with a product marketing agency”. 9 times out of 10, their facial…
Studies show that the global average conversion rate for a website is between 1% and 3%, which means that businesses convert only a small portion of their traffic. So why would you want to rely on your homepage? A landing page (or a lead-capture page) is crucial for any type of website as it provides a targeted platform for converting higher percentages…
The average consumer is exposed to up to 10,000 marketing messages a day. That’s insane! So if you want to stand out in all that noise, you really need to focus on your product copywriting. Why product copywriting matters Product copywriting means more than visually appealing images and carefully selected keywords. Good copywriting needs to achieve four goals: informing, engaging, persuading, and…
