Author page: Gabriela Bejan

How we write content


I was working on a landing page recently and while I was doing my writing-deleting-writing-and deleting again thing, I realized that after all these years, I’ve developed a pretty good process on how we write content.  When I find the time, I’ll make sure to structure this process and detail it in an extensive article on our blog. Until then, today I…

Facebook groups for marketing: should you create one?


To be honest and completely transparent: I think there’s nothing more challenging in a go-to-market strategy than figuring out the distribution strategy. And includes an answer to – should you start Facebook groups for marketing purposes. There’s so much noise, and the good-old traditional channels are so crowded that finding the right channel to gain traction early on can really be a…