Monthly Archives: May 2019

Product Marketing 101: Why Customer Acquisition Doesn’t Mean Facebook Ads, PR & a little bit of Social Media


If anyone asked me about customer acquisition a while back, I would have said that it’s a little bit about ads on Facebook & Google, a little bit about PR, and a little bit about social media. Back then, I never considered distribution a top priority, but now I know better! Boy was I wrong! The most important element of a go-to-market…

App Store Optimization: 6 Must-Have Elements for Google Play Store


App Store optimization has a crucial role in an app’s ranking, number of downloads, and visibility. A new app has a slim chance of penetrating the market because there are over 3 million Android apps in Google Play. Download the App Store Optimization Checklist for FREE. Subscribe * indicates required Email Address * First Name Last Name Marketing Permissions Please select all…

Product copywriting for startups: why it matters, how to nail it & who should write it


The average consumer is exposed to up to 10,000 marketing messages a day. That’s insane! So if you want to stand out in all that noise, you really need to focus on your product copywriting. Why product copywriting matters Product copywriting means more than visually appealing images and carefully selected keywords. Good copywriting needs to achieve four goals: informing, engaging, persuading, and…