Positioning always comes before messaging and should reflect how you want customers to perceive your product. Messaging is about the content marketing strategy.
Content writing for tech and technical writing have things in common, but they’re different concepts. Here’s why content experts believe the two get confused
Some things never get old. This also goes for the marketing funnel, which goes back to 1898! While the entire AIDA (Awareness, Interest, Desire, Action) concept stayed the same, everyone’s understanding and the techniques applied at each stage of the marketing funnel are a bit different these days. Those different views make many people, including marketers, feel utterly confused about what exactly…
Avoiding generic content and making articles and blog posts stand out doesn’t have to be complicated. Check our originality tactics when creating content.
98% of people who read this headline click it. Don’t believe me? Go in to see if these statistics are fake. Spoiler: online content is full of fake stats.