A landing page is a great lead generator for businesses. This standalone web page should be seen as a way to communicate with users and let them know of your new offer or service. Landing pages should never be your homepage! While it might seem simple to create a landing page, creating a high-converting landing page is the struggle of most marketers.…
No, I’m not crazy. You can delete content from your blog and see no negative results. On the contrary, you’ll notice positive results. And you don’t need to take my word for granted; here is a case study by Robbie Richards that supports this theory. Still not convinced? Here’s what Google says: According to our analysis, having many low‐value‐add URLs can negatively…
According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…
Creating an app and sharing it all over the Internet is not enough. You need to put yourself in users’ shoes and see what they expect. Most people check the reviews or testimonials of a product/service. When a product comes with amazing reviews, users are more likely to purchase it. Having as many 5-star ratings and reviews as possible is essential. They…
Doing research for personal or professional purposes, looking for inspo for a new client, searching for the latest news in a particular industry. Whatever the subject matter, it all starts with Google. As content creators, we’re Googling daily: we’re researching new content ideas, the latest trends in the industries where we operate, trending discussions on specific topics, hot Reddit discussions, or the…
