Content Marketing

Content Audit: How deleting underperforming articles boosts organic traffic on blogs


No, I’m not crazy. You can delete content from your blog and see no negative results. On the contrary, you’ll notice positive results. And you don’t need to take my word for granted; here is a case study by Robbie Richards that supports this theory. Still not convinced? Here’s what Google says: According to our analysis, having many low‐value‐add URLs can negatively…

Smart Content: What it is and why marketers should use it


According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…

How To Search On Google: Advanced Google Search Tips For Content Creators


Doing research for personal or professional purposes, looking for inspo for a new client, searching for the latest news in a particular industry. Whatever the subject matter, it all starts with Google. As content creators, we’re Googling daily: we’re researching new content ideas, the latest trends in the industries where we operate, trending discussions on specific topics, hot Reddit discussions, or the…