We decided to write this piece on inbound marketing mistakes because this week, we acquired our first customer from inbound marketing. Along the way, we had multiple leads that mentioned content marketing as contributing to their decision of working with us, but vague. This time, this client went through the whole process of inbound lead generation. First, he discovered us on LinkedIn.…
For a long time, I avoided open-ended poll questions in the surveys I’ve conducted. I followed the old-fashioned rule that you shouldn’t have more than 1-2 open-ended questions because the customer will not answer them. And it’s true. But when you grow tech products from scratch, oftentimes you know very little about the customers you’re trying to bring in. That’s why we…
I was working on a landing page recently and while I was doing my writing-deleting-writing-and deleting again thing, I realized that after all these years, I’ve developed a pretty good process on how we write content. When I find the time, I’ll make sure to structure this process and detail it in an extensive article on our blog. Until then, today I…
I’ve heard so many people making such a big fuss from bounce rate as a metric, that I’m almost anxious to explain why I don’t think it’s really such an important metric. For clarity, bounce rate is when a user visits only one page on your website and doesn’t interact with any other pages or call to action buttons. But just because…
We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles. The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…
