I was working on a landing page recently and while I was doing my writing-deleting-writing-and deleting again thing, I realized that after all these years, I’ve developed a pretty good process on how we write content. When I find the time, I’ll make sure to structure this process and detail it in an extensive article on our blog. Until then, today I…
I’ve heard so many people making such a big fuss from bounce rate as a metric, that I’m almost anxious to explain why I don’t think it’s really such an important metric. For clarity, bounce rate is when a user visits only one page on your website and doesn’t interact with any other pages or call to action buttons. But just because…
We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles. The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…
Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…
Sometimes, talking to your CMO can be like talking to a foreigner: you don’t understand much. However, as a business owner, it’s important that you have a basic knowledge of marketing terminology so you’ll better understand the decisions your CMO is making and how they will impact your business. So below you will find 22 frequently used marketing terms explained in simple…
