We have this app in our portfolio that rocks big time on user acquisition. Most of the traction is organic, but we also invest in paid acquisition. Some time ago we decided it was time to launch a couple of purchase oriented campaigns. In this context, we decided to focus on measuring ROAS and pay closer attention to the return on ad…
We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles. The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…
Marketing is a must-have for any business. People can’t buy your product if they don’t know your brand exists. If you think that an in-house marketing team would be too much for your small business, then you should know that there are other options: hiring an online marketing agency or a freelancer. In this article, I’m going to show you the differences…
For startups, return on investment from various advertising platforms is probably the most important metric you to pay attention to (I’m sure you check it at least weekly if not daily). However, aiming to do data attribution when you are an early stage startup is not always the best idea. Here’s why! Doing data attribution too early can lead you to wrong…
Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…
