Content Audit: How deleting underperforming articles boosts organic traffic on blogs

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No, I’m not crazy. You can delete content from your blog and see no negative results. On the contrary, you’ll notice positive results. And you don’t need to take my word for granted; here is a case study by Robbie Richards that supports this theory. Still not convinced? Here’s what Google says: According to our analysis, having many low‐value‐add URLs can negatively…

Smart Content: What it is and why marketers should use it

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According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…

Product Launch | 8 marketing must-haves before you launch your product

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The success of a product is not always defined by the company’s budget but by its strategy. In this article, we gathered the most important things to cross off your marketing list before launching your product. 8 things to cross off your list before you launch your product Create your buyer persona Gather customer feedback Set your positioning Choose key marketing messages…