How to Measure and Improve Time to Value to Speed Up Product Adoption

ARPU, CCR, NPS, TTV, CLV…if you’re a tech start-up, you can easily get lost in customer success lingo!  [Translation: Customer Health Score, Customer Churn Rate, Net Promoter Score, Time to Value, Customer Lifetime Value]  They’re all essential KPIs for today’s software development solutions and services that are mostly customer-centric. And based on the “happy customers=happy business” motto, companies focus on constantly improving…

Driving Product Adoption For Subscription Apps: The Only Tactic That Really Drives Results

driving-production-subscription-apps

If there’s one thing all subscription apps-based business owners fear, that’s spending all their time and effort building a fantastic product that no one ends up using.  If you want to avoid bleeding a lot of users (and money), you need to have a clear action plan on how you’ll drive product adoption.  Why? Product adoption will help you make your ROI…

ToFu vs.MoFu vs. BoFu  – What’s The Right Content Strategy Based on the Buyer’s Journey?

tofu mofu bofu differences

Some things never get old. This also goes for the marketing funnel, which goes back to 1898! While the entire AIDA (Awareness, Interest, Desire, Action) concept stayed the same, everyone’s understanding and the techniques applied at each stage of the marketing funnel are a bit different these days.  Those different views make many people, including marketers, feel utterly confused about what exactly…