How to Measure and Improve Time to Value to Speed Up Product Adoption

ARPU, CCR, NPS, TTV, CLV…if you’re a tech start-up, you can easily get lost in customer success lingo!  [Translation: Customer Health Score, Customer Churn Rate, Net Promoter Score, Time to Value, Customer Lifetime Value]  They’re all essential KPIs for today’s software development solutions and services that are mostly customer-centric. And based on the “happy customers=happy business” motto, companies focus on constantly improving…

Driving Product Adoption For Subscription Apps: The Only Tactic That Really Drives Results

driving-production-subscription-apps

If there’s one thing all subscription apps-based business owners fear, that’s spending all their time and effort building a fantastic product that no one ends up using.  If you want to avoid bleeding a lot of users (and money), you need to have a clear action plan on how you’ll drive product adoption.  Why? Product adoption will help you make your ROI…