We decided to write this piece on inbound marketing mistakes because this week, we acquired our first customer from inbound marketing. Along the way, we had multiple leads that mentioned content marketing as contributing to their decision of working with us, but vague. This time, this client went through the whole process of inbound lead generation. First, he discovered us on LinkedIn.…
For a long time, I avoided open-ended poll questions in the surveys I’ve conducted. I followed the old-fashioned rule that you shouldn’t have more than 1-2 open-ended questions because the customer will not answer them. And it’s true. But when you grow tech products from scratch, oftentimes you know very little about the customers you’re trying to bring in. That’s why we…
Two weeks ago, we decided to create an Instagram filter for one of our clients that has a highly engaged audience. This was our first Instagram filter, so we had to start things from scratch. As a bottom line: Instagram filters are 80% math and logic paths, and 20% creativity. Let me show you why and how I’ve done it. What tool…
I was working on a landing page recently and while I was doing my writing-deleting-writing-and deleting again thing, I realized that after all these years, I’ve developed a pretty good process on how we write content. When I find the time, I’ll make sure to structure this process and detail it in an extensive article on our blog. Until then, today I…
I am a big promoter of marketing experiments. I’m a big supporter of constant testing in general. But I think I and people like me have contributed to the false assumption that marketing experiments are fast, easy and, most of all, very cheap. Let me walk you through an example. Why marketing experiments take longer than you assume We recently decided to test…
