Studies show that the global average conversion rate for a website is between 1% and 3%, which means that businesses convert only a small portion of their traffic. So why would you want to rely on your homepage? A landing page (or a lead-capture page) is crucial for any type of website as it provides a targeted platform for converting higher percentages…
App Store optimization has a crucial role in an app’s ranking, number of downloads, and visibility. A new app has a slim chance of penetrating the market because there are over 3 million Android apps in Google Play. Download the App Store Optimization Checklist for FREE. Subscribe * indicates required Email Address * First Name Last Name Marketing Permissions Please select all…
The average consumer is exposed to up to 10,000 marketing messages a day. That’s insane! So if you want to stand out in all that noise, you really need to focus on your product copywriting. Why product copywriting matters Product copywriting means more than visually appealing images and carefully selected keywords. Good copywriting needs to achieve four goals: informing, engaging, persuading, and…
Hello marketers and search optimization experts! We know how important app store optimization is for the future of a new app. Approximately 342,000 apps are downloaded per minute. So, how can you make sure that users see and download your app? If you want your app to rank higher, we got you covered. For our newest guide, we picked the best pieces…
Sometimes, talking to your CMO can be like talking to a foreigner: you don’t understand much. However, as a business owner, it’s important that you have a basic knowledge of marketing terminology so you’ll better understand the decisions your CMO is making and how they will impact your business. So below you will find 22 frequently used marketing terms explained in simple…
