Digital Marketing Agency vs. in-house team: Pros and cons

digital marketing agency

Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…

Product Marketing 101: Don’t go extremely creative with your product copy

copy

Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…