How to avoid fluff content when writing about tech

writing about tech

We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles.  The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…

Digital Marketing Agency vs. in-house team: Pros and cons

digital marketing agency

Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…