Are you looking to grow your B2B marketing efforts outside of the traditional social media platforms? You may want to consider Reddit when you think of your next big marketing campaign. Did you know that more people visit Reddit than Instagram, LinkedIn, eBay, Netflix, and Twitter? Additionally, it’s a community of like-minded individuals who care about a diversified array of topics. How…
Ah, internet trolls. We all know them, we all see them, we all have to deal with them. But what happens when you get one of those trolls that just won’t quit? What happens when one or more trolls almost ruin your brand’s reputation or image with a few seemingly innocent comments? It’s a good thing you have a comprehensive list below…
Are you a part of any LinkedIn groups? It’s ok if you aren’t, but you definitely should be, especially if you’re already marketing through other channels. What’s so great about LinkedIn groups? We’ll tell you! This article discusses why LinkedIn groups are great for B2B companies, some best practices, and how to do LinkedIn group marketing the right way. It also discusses…
This article talks about what we understand by social proof, the types of social proof in B2B marketing, three innovative types of social proof, and when and where to use social proof on your site. What Do We Understand by Social Proof? Social proof can be explained as a social and psychological phenomenon where people copy the actions of others to undertake…
Conversion rate optimization tactics come in handy for small and large businesses and companies alike. Conversions refer to that moment when a visitor responds to a call to action (CTA). A CTA can include: filling out a registration form on your website, opening an email that you sent, signing up for a giveaway, or buying a product. The formula is: Conversion rate…
