Discover the differences between content update and content rewrite for optimal SEO, and user experience. Find out how to uncover your users’ search intent.
Positioning always comes before messaging and should reflect how you want customers to perceive your product. Messaging is about the content marketing strategy.
ARPU, CCR, NPS, TTV, CLV…if you’re a tech start-up, you can easily get lost in customer success lingo! [Translation: Customer Health Score, Customer Churn Rate, Net Promoter Score, Time to Value, Customer Lifetime Value] They’re all essential KPIs for today’s software development solutions and services that are mostly customer-centric. And based on the “happy customers=happy business” motto, companies focus on constantly improving…
If there’s one thing all subscription apps-based business owners fear, that’s spending all their time and effort building a fantastic product that no one ends up using. If you want to avoid bleeding a lot of users (and money), you need to have a clear action plan on how you’ll drive product adoption. Why? Product adoption will help you make your ROI…
This is our take on what product-centric content is, how it differs from other types of content, and how it benefits Software as a Service businesses in particular.