App Store Optimization: 6 Must-Have Elements for Google Play Store

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App Store optimization has a crucial role in an app’s ranking, number of downloads, and visibility. A new app has a slim chance of penetrating the market because there are over 3 million Android apps in Google Play. Download the App Store Optimization Checklist for FREE. Subscribe * indicates required Email Address * First Name Last Name Marketing Permissions Please select all…

Product copywriting for startups: why it matters, how to nail it & who should write it

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The average consumer is exposed to up to 10,000 marketing messages a day. That’s insane! So if you want to stand out in all that noise, you really need to focus on your product copywriting. Why product copywriting matters Product copywriting means more than visually appealing images and carefully selected keywords. Good copywriting needs to achieve four goals: informing, engaging, persuading, and…

App Store Optimization Checklist – Everything you need to change to make your mobile app rank higher

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Hello marketers and search optimization experts! We know how important app store optimization is for the future of a new app. Approximately 342,000 apps are downloaded per minute. So, how can you make sure that users see and download your app? If you want your app to rank higher, we got you covered. For our newest guide, we picked the best pieces…

22 marketing terms every business owner should know

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Sometimes, talking to your CMO can be like talking to a foreigner: you don’t understand much. However, as a business owner, it’s important that you have a basic knowledge of marketing terminology so you’ll better understand the decisions your CMO is making and how they will impact your business. So below you will find 22 frequently used marketing terms explained in simple…