Find out what are the benefits of, and how to build your employer brand using social, and the metrics used to measure the effectiveness of your brand.
Outsourcing your content marketing to an agency can be a great decision, and it will take off some of that burden from your plate. But don’t forget – there are still things for you to do when working with an agency. In this article, we’re going to detail some of the ins and outs of working with a content marketing agency. We’ll…
We decided to write this piece on inbound marketing mistakes because this week, we acquired our first customer from inbound marketing. Along the way, we had multiple leads that mentioned content marketing as contributing to their decision of working with us, but vague. This time, this client went through the whole process of inbound lead generation. First, he discovered us on LinkedIn.…
For a long time, I avoided open-ended poll questions in the surveys I’ve conducted. I followed the old-fashioned rule that you shouldn’t have more than 1-2 open-ended questions because the customer will not answer them. And it’s true. But when you grow tech products from scratch, oftentimes you know very little about the customers you’re trying to bring in. That’s why we…
Two weeks ago, we decided to create an Instagram filter for one of our clients that has a highly engaged audience. This was our first Instagram filter, so we had to start things from scratch. As a bottom line: Instagram filters are 80% math and logic paths, and 20% creativity. Let me show you why and how I’ve done it. What tool…