Product Marketing 101: Don’t go extremely creative with your product copy

copy

Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…