Author page: Dana Vioreanu

ToFu vs.MoFu vs. BoFu  – What’s The Right Content Strategy Based on the Buyer’s Journey?

tofu mofu bofu differences

Some things never get old. This also goes for the marketing funnel, which goes back to 1898! While the entire AIDA (Awareness, Interest, Desire, Action) concept stayed the same, everyone’s understanding and the techniques applied at each stage of the marketing funnel are a bit different these days.  Those different views make many people, including marketers, feel utterly confused about what exactly…