Discover the differences between content update and content rewrite for optimal SEO, and user experience. Find out how to uncover your users’ search intent.
Positioning always comes before messaging and should reflect how you want customers to perceive your product. Messaging is about the content marketing strategy.
ARPU, CCR, NPS, TTV, CLV…if you’re a tech start-up, you can easily get lost in customer success lingo! [Translation: Customer Health Score, Customer Churn Rate, Net Promoter Score, Time to Value, Customer Lifetime Value] They’re all essential KPIs for today’s software development solutions and services that are mostly customer-centric. And based on the “happy customers=happy business” motto, companies focus on constantly improving…
Content writing for tech and technical writing have things in common, but they’re different concepts. Here’s why content experts believe the two get confused
Some things never get old. This also goes for the marketing funnel, which goes back to 1898! While the entire AIDA (Awareness, Interest, Desire, Action) concept stayed the same, everyone’s understanding and the techniques applied at each stage of the marketing funnel are a bit different these days. Those different views make many people, including marketers, feel utterly confused about what exactly…