For startups, return on investment from various advertising platforms is probably the most important metric you to pay attention to (I’m sure you check it at least weekly if not daily). However, aiming to do data attribution when you are an early stage startup is not always the best idea. Here’s why! Doing data attribution too early can lead you to wrong…
Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…
It doesn’t matter what type of business you have: a mobile app, a SaaS platform, an online store – an email list is indispensable. Believe me: email is still the channel that will bring you the highest ROI. That’s why building your email list should be one of your top priorities. And it’s not easy, trust me, we’re struggling with this every…
Now that I’ve got your attention: here’s the thing! There’s no secret formula to writing product copy that will make your conversion rate go through the roof. The only sure thing is that the more you A/B test, the more (positive) results you will get. I’m not a professional writer. I’m not a writer at all if you take into consideration all…
If anyone asked me about customer acquisition a while back, I would have said that it’s a little bit about ads on Facebook & Google, a little bit about PR, and a little bit about social media. Back then, I never considered distribution a top priority, but now I know better! Boy was I wrong! The most important element of a go-to-market…
