Product Marketing 101

Product Marketing 101: Don’t go extremely creative with your product copy


Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…

Product Marketing 101: Why Customer Acquisition Doesn’t Mean Facebook Ads, PR & a little bit of Social Media


If anyone asked me about customer acquisition a while back, I would have said that it’s a little bit about ads on Facebook & Google, a little bit about PR, and a little bit about social media. Back then, I never considered distribution a top priority, but now I know better! Boy was I wrong! The most important element of a go-to-market…