I am a big promoter of marketing experiments. I’m a big supporter of constant testing in general. But I think I and people like me have contributed to the false assumption that marketing experiments are fast, easy and, most of all, very cheap. Let me walk you through an example. Why marketing experiments take longer than you assume We recently decided to test…
To be honest and completely transparent: I think there’s nothing more challenging in a go-to-market strategy than figuring out the distribution strategy. And includes an answer to – should you start Facebook groups for marketing purposes. There’s so much noise, and the good-old traditional channels are so crowded that finding the right channel to gain traction early on can really be a…
I’ve heard so many people making such a big fuss from bounce rate as a metric, that I’m almost anxious to explain why I don’t think it’s really such an important metric. For clarity, bounce rate is when a user visits only one page on your website and doesn’t interact with any other pages or call to action buttons. But just because…
We have this app in our portfolio that rocks big time on user acquisition. Most of the traction is organic, but we also invest in paid acquisition. Some time ago we decided it was time to launch a couple of purchase oriented campaigns. In this context, we decided to focus on measuring ROAS and pay closer attention to the return on ad…
We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles. The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…
