Monthly Archives: August 2020

Facebook groups for marketing: should you create one?


To be honest and completely transparent: I think there’s nothing more challenging in a go-to-market strategy than figuring out the distribution strategy. And includes an answer to – should you start Facebook groups for marketing purposes. There’s so much noise, and the good-old traditional channels are so crowded that finding the right channel to gain traction early on can really be a…

How to avoid fluff content when writing about tech

writing about tech

We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles.  The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…