Marketing is a must-have for any business. People can’t buy your product if they don’t know your brand exists. If you think that an in-house marketing team would be too much for your small business, then you should know that there are other options: hiring an online marketing agency or a freelancer. In this article, I’m going to show you the differences…
For startups, return on investment from various advertising platforms is probably the most important metric you to pay attention to (I’m sure you check it at least weekly if not daily). However, aiming to do data attribution when you are an early stage startup is not always the best idea. Here’s why! Doing data attribution too early can lead you to wrong…
Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…
The field of artificial intelligence has come a long way since 1943 when Turing’s test was conceived. Once a concept relegated only to science fiction, artificial intelligence is slowly but surely climbing its way out of the world of fantasy and into our daily lives. And we’re much closer to this fictional technology than many realize — we are now taking the…
Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…
