Author page: Alexandra Crăciunescu

Content Audit: How deleting underperforming articles boosts organic traffic on blogs

content-audit-meme

No, I’m not crazy. You can delete content from your blog and see no negative results. On the contrary, you’ll notice positive results. And you don’t need to take my word for granted; here is a case study by Robbie Richards that supports this theory. Still not convinced? Here’s what Google says: According to our analysis, having many low‐value‐add URLs can negatively…

Smart Content: What it is and why marketers should use it

smart-content

According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…

4 types of negative comments on Social Media and how to deal with them

negative-comments

How many times have you thought about speaking to a manager to complain about the bad customer service you received? And how many times did you actually go through with it? For most of us, the answer is “only a few times” or even “never”. No matter how upset we are, expressing our frustrations in real life can be dreading. Enter Social…

Content Repurposing – 12 Ways to reuse content and increase traffic on your website

content-repurpose

Content repurposing not only takes the pressure off for marketers, who don’t have to come up with new content ideas each time, but also has other benefits. Creating high-quality content on a regular basis can become challenging, especially for small companies and startups who don’t have many resources at their disposal. Not to mention that content that is not distributed becomes useless.…