I’ve heard so many people making such a big fuss from bounce rate as a metric, that I’m almost anxious to explain why I don’t think it’s really such an important metric. For clarity, bounce rate is when a user visits only one page on your website and doesn’t interact with any other pages or call to action buttons. But just because…
We have this app in our portfolio that rocks big time on user acquisition. Most of the traction is organic, but we also invest in paid acquisition. Some time ago we decided it was time to launch a couple of purchase oriented campaigns. In this context, we decided to focus on measuring ROAS and pay closer attention to the return on ad…
We know many tech companies struggle with their content marketing efforts. When you’re developing a deep-tech product, there’s no better approach to writing about tech than a strategy that focuses on specific, hands-on, advanced expertise articles. The thing is… if you’re expecting a regular content marketer to be up for the job, you’re probably going to end up disappointed. And will probably end…
For startups, return on investment from various advertising platforms is probably the most important metric you to pay attention to (I’m sure you check it at least weekly if not daily). However, aiming to do data attribution when you are an early stage startup is not always the best idea. Here’s why! Doing data attribution too early can lead you to wrong…
Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…
