It doesn’t matter what type of business you have: a mobile app, a SaaS platform, an online store – an email list is indispensable. Believe me: email is still the channel that will bring you the highest ROI. That’s why building your email list should be one of your top priorities. And it’s not easy, trust me, we’re struggling with this every…
Facebook tabs have been around for a while. From standard features like About and Events, to personalized ready-made apps, tabs give you a way to showcase your content on the most popular social platform of the moment. Now that you’ve set up your cover photo and posts, it’s time to take your Facebook page to the next level. Custom Facebook tabs will…
Now that I’ve got your attention: here’s the thing! There’s no secret formula to writing product copy that will make your conversion rate go through the roof. The only sure thing is that the more you A/B test, the more (positive) results you will get. I’m not a professional writer. I’m not a writer at all if you take into consideration all…
If anyone asked me about customer acquisition a while back, I would have said that it’s a little bit about ads on Facebook & Google, a little bit about PR, and a little bit about social media. Back then, I never considered distribution a top priority, but now I know better! Boy was I wrong! The most important element of a go-to-market…
Doing research for personal or professional purposes, looking for inspo for a new client, searching for the latest news in a particular industry. Whatever the subject matter, it all starts with Google. As content creators, we’re Googling daily: we’re researching new content ideas, the latest trends in the industries where we operate, trending discussions on specific topics, hot Reddit discussions, or the…
