This is our take on what product-centric content is, how it differs from other types of content, and how it benefits Software as a Service businesses in particular.
Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…
Lately, we’ve been working quite a lot on writing product descriptions for mobile apps and websites. And I can’t even count how many times I’ve heard this: let’s make the copy sound bolder! Let’s make it sound different than our competitors’. Let’s create that feeling like we’re a f*** you company. I agree: you need to differentiate yourself from your competitors. But…
It doesn’t matter what type of business you have: a mobile app, a SaaS platform, an online store – an email list is indispensable. Believe me: email is still the channel that will bring you the highest ROI. That’s why building your email list should be one of your top priorities. And it’s not easy, trust me, we’re struggling with this every…
Tech products have a hard time penetrating the market because there are millions of apps, platforms, and CRMs out there. Because technology is one step ahead compared to any other industry, users might not be ready to commit to your product just yet. And this is where this product adoption guide can help you. In this article, I am going to shed…