According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…
The success of a product is not always defined by the company’s budget but by its strategy. In this article, we gathered the most important things to cross off your marketing list before launching your product. 8 things to cross off your list before you launch your product Create your buyer persona Gather customer feedback Set your positioning Choose key marketing messages…
Creating an app and sharing it all over the Internet is not enough. You need to put yourself in users’ shoes and see what they expect. Most people check the reviews or testimonials of a product/service. When a product comes with amazing reviews, users are more likely to purchase it. Having as many 5-star ratings and reviews as possible is essential. They…
Hello marketers! Because we know how hard it is to promote an app on social media, we’ve decided to create a Complete Social Media Guide for Mobile Apps. This guide is designed to help marketers promote a new app on Facebook, Twitter, Instagram, and LinkedIn. It is full of insights from working with fintech, health & lifestyle, gaming, and mobility apps and…
How many times have you thought about speaking to a manager to complain about the bad customer service you received? And how many times did you actually go through with it? For most of us, the answer is “only a few times” or even “never”. No matter how upset we are, expressing our frustrations in real life can be dreading. Enter Social…
