ARPU, CCR, NPS, TTV, CLV...if you’re a tech start-up, you can easily get lost in customer success lingo! [Translation: Customer…
If there’s one thing all subscription apps-based business owners fear, that’s spending all their time and effort building a fantastic…
This is our take on what product-centric content is, how it differs from other types of content, and how it…
The question is not if you should start a community but how you can use Telegram marketing to get in…
Discord became a mainstream channel where you can organically promote your brand. Check essential tips and how we use Discord…
Are you marketing an app and you need help tapping into the iOS market? This article explains what you need…
I am a big promoter of marketing experiments. I’m a big supporter of constant testing in general. But I think I…
To be honest and completely transparent: I think there’s nothing more challenging in a go-to-market strategy than figuring out the…
We have this app in our portfolio that rocks big time on user acquisition. Most of the traction is organic,…
Even a great product can fail if not marketed properly. This is especially true for small businesses where you want…