Dana Vioreanu

Update or Rewrite Content – What are The Differences and How Often Should You Do a Content Refresh?

Discover the differences between content update and content rewrite for optimal SEO, and user experience. Find out how to uncover…

1 year ago

Positioning vs. Messaging – The Differences and The Common Mistakes You Need to Avoid

Positioning always comes before messaging and should reflect how you want customers to perceive your product. Messaging is about the…

1 year ago

How to Measure and Improve Time to Value to Speed Up Product Adoption

ARPU, CCR, NPS, TTV, CLV...if you’re a tech start-up, you can easily get lost in customer success lingo!  [Translation: Customer…

1 year ago

Expert Round-up – Technical Writing vs. Technical Content Writing

Content writing for tech and technical writing have things in common, but they’re different concepts. Here’s why content experts believe…

2 years ago

ToFu vs.MoFu vs. BoFu  – What’s The Right Content Strategy Based on the Buyer’s Journey?

Some things never get old. This also goes for the marketing funnel, which goes back to 1898! While the entire…

2 years ago