Product Marketing

Scale your business with growth marketing services.

Work with a full-stack product marketing team to see results.

What you need

You have built or are building something great.

You want to reach your users and keep them engaged. That’s what growth is all about.

No matter what you’re looking for:

Customers
Getting more
users to sign up.
Target Customers
Helping them engage
more with your product.
Funnel
Increase conversion
or subscription rate.
The right product marketing strategy will get you where you want to go and we are here to help.

What we do

We understand your industry and how your product fits in.

We gather the facts, identify key objectives and develop a strategy.

We find out what the right actions are for you and then use them to drive growth.

To do that, we use a mix of:

WWW Research
Desk
Research
Competition Analysis
Competition
analysis
Customer interviews
Customer
interviews
Marketing experiments
Marketing
experiments

How we do it

1
Calibration

The path to success starts by working together and we want to “get it”, to absorb as much of your product know-how as possible.

We want to save you time and money by actually understanding the market for your product before spending your budget on marketing actions that won’t deliver.

We do it by:

Customer Interviews
Customer
interviews
Customer Personas & Journeys
Customer Personas
& Journeys
Competitive analysis
Competitive
analysis
Product Positioning Strategy
Product Positioning
Strategy
At the end of this phase you will receive:
  • Customer Personas
  • Customer Journeys
  • Marketing experiments proposals
  • Unique Selling Propositions
2
Experimentation

In this phase, we use all the information gathered during the calibration and turn it into experiments to find out the best growth channels for you.

We do that through a constant experimentation framework:

01.

Together, we define the key metrics that drive your product and business forward: reach, user acquisitions, user engagement, retention, transactions & more.

02.

We then test, iterate and improve to find the key elements that work for your business and product.

03.

This way we identify the right audience, the proper channels to reach them and the messages which will help us increase the key metrics.

At the end of this phase you will receive:
  • Unique Selling Propositions
  • Tested Customer Personas
  • Marketing Channels to Prioritize
  • Marketing Funnel
  • Cost per Lead/Acquisition
3
Growth

This phase is about execution and operational excellence.

This is when we’ll focus on scaling your product, and optimizing costs for your final marketing channels.

We’ll take what works and deliver it tenfold.

The activities we perform in this phase span over:

Paid, owned and earned media
Paid, owned and
earned media
Content Marketing
Content
Marketing
Social media and PR
Social media
and PR
Performance Marketing
Performance
Marketing
We execute, execute, execute until we reach your milestones, or you expand and need to open up new channels for growth.
At the end of this phase you will receive:
  • Growth Marketing Strategy
  • Marketing KPIs
  • Product marketing insights
  • Monthly Activity timeline
  • Monthly Experiments to run

Timeline

Calibration (1-2 Months), Experimentation (2-3 Months), 10x Growth (6+ Months)

Are you a tech company looking for product marketing?

Let's talk.

Send us a message
Give us a call