We use a tried and tested 3 step approach to understand and implement your business & product goals through content.
This phase is all about understanding your current content marketing efforts and how they translate into leads and revenue.
We look at what’s been done and what we can do better. We perform a complete and comprehensive Content Marketing Audit that includes:
After the audit, we tailor a content marketing strategy that takes into account your budget, your niche, and available resources.
We do the work, you provide guidance and specific knowledge of the industry.
Up until now, you may have had issues with getting results, budget restraints, and understanding just how content marketing works.
With us, it’s not just a shot in the dark.
There’s so much you could do, but some strategies work better than others. We’ll separate the meh from the awesome and find what sets you apart.
In this stage, we follow an experimentation-first content marketing process to find:
Everything designed for YOUR type of product, YOUR type of customers and especially for YOUR BUDGET.
You will receive detailed monthly performance reports to showcase how content is performing in terms of traffic, leads and sales.
The first two phases are key to determining what’s working, and what’s not. In this phase, we will scale these efforts and define a final, step-based Content Marketing Strategy.
We’ll take what works and deliver it tenfold.
With clear conversion, acquisition and engagement cycles for your customer personas, we can target them with the content they need at exactly the right time.
Content that drives sales, not page views.