Tag: smart content

Smart Content: What it is and why marketers should use it


According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…