Studies show that the global average conversion rate for a website is between 1% and 3%, which means that businesses convert only a small portion of their traffic. So why would you want to rely on your homepage? A landing page (or a lead-capture page) is crucial for any type of website as it provides a targeted platform for converting higher percentages…
A landing page is a great lead generator for businesses. This standalone web page should be seen as a way to communicate with users and let them know of your new offer or service. Landing pages should never be your homepage! While it might seem simple to create a landing page, creating a high-converting landing page is the struggle of most marketers.…