Product Marketing

App Store Optimization Checklist – Everything you need to change to make your mobile app rank higher


Hello marketers and search optimization experts! We know how important app store optimization is for the future of a new app. Approximately 342,000 apps are downloaded per minute. So, how can you make sure that users see and download your app? If you want your app to rank higher, we got you covered. For our newest guide, we picked the best pieces…

22 marketing terms every business owner should know


Sometimes, talking to your CMO can be like talking to a foreigner: you don’t understand much. However, as a business owner, it’s important that you have a basic knowledge of marketing terminology so you’ll better understand the decisions your CMO is making and how they will impact your business. So below you will find 22 frequently used marketing terms explained in simple…

Product Launch | 8 marketing must-haves before you launch your product


The success of a product is not always defined by the company’s budget but by its strategy. In this article, we gathered the most important things to cross off your marketing list before launching your product. 8 things to cross off your list before you launch your product Create your buyer persona Gather customer feedback Set your positioning Choose key marketing messages…