Tech products have a hard time penetrating the market because there are millions of apps, platforms, and CRMs out there. Because technology is one step ahead compared to any other industry, users might not be ready to commit to your product just yet. And this is where this product adoption guide can help you. In this article, I am going to shed…
I’m sure you’ve been through this at least once: you’re out and about, maybe at a local meetup, maybe in a pub with your team, and you meet some old friends or colleagues. Inevitably, they’ll ask: “So, what are you doing these days?”. For me, the answer is “I work with a product marketing agency”. 9 times out of 10, their facial…
Studies show that the global average conversion rate for a website is between 1% and 3%, which means that businesses convert only a small portion of their traffic. So why would you want to rely on your homepage? A landing page (or a lead-capture page) is crucial for any type of website as it provides a targeted platform for converting higher percentages…
App Store optimization has a crucial role in an app’s ranking, number of downloads, and visibility. A new app has a slim chance of penetrating the market because there are over 3 million Android apps in Google Play. Download the App Store Optimization Checklist for FREE. Subscribe * indicates required Email Address * First Name Last Name Marketing Permissions Please select all…
The average consumer is exposed to up to 10,000 marketing messages a day. That’s insane! So if you want to stand out in all that noise, you really need to focus on your product copywriting. Why product copywriting matters Product copywriting means more than visually appealing images and carefully selected keywords. Good copywriting needs to achieve four goals: informing, engaging, persuading, and…
