Product Marketing

Product copywriting for startups: why it matters, how to nail it & who should write it

product-copywriting

The average consumer is exposed to up to 10,000 marketing messages a day. That’s insane! So if you want to stand out in all that noise, you really need to focus on your product copywriting. Why product copywriting matters Product copywriting means more than visually appealing images and carefully selected keywords. Good copywriting needs to achieve four goals: informing, engaging, persuading, and…

App Store Optimization Checklist – Everything you need to change to make your mobile app rank higher

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Hello marketers and search optimization experts! We know how important app store optimization is for the future of a new app. Approximately 342,000 apps are downloaded per minute. So, how can you make sure that users see and download your app? If you want your app to rank higher, we got you covered. For our newest guide, we picked the best pieces…

22 marketing terms every business owner should know

marketing-terms-meme

Sometimes, talking to your CMO can be like talking to a foreigner: you don’t understand much. However, as a business owner, it’s important that you have a basic knowledge of marketing terminology so you’ll better understand the decisions your CMO is making and how they will impact your business. So below you will find 22 frequently used marketing terms explained in simple…

Product Launch | 8 marketing must-haves before you launch your product

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The success of a product is not always defined by the company’s budget but by its strategy. In this article, we gathered the most important things to cross off your marketing list before launching your product. 8 things to cross off your list before you launch your product Create your buyer persona Gather customer feedback Set your positioning Choose key marketing messages…