Product Marketing

Facebook groups for marketing: should you create one?


To be honest and completely transparent: I think there’s nothing more challenging in a go-to-market strategy than figuring out the distribution strategy. And includes an answer to – should you start Facebook groups for marketing purposes. There’s so much noise, and the good-old traditional channels are so crowded that finding the right channel to gain traction early on can really be a…

Digital Marketing Agency vs. in-house team: Pros and cons

digital marketing agency

Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…