Are you marketing an app and you need help tapping into the iOS market? This article explains what you need to know about optimizing Apple search ads, why they work so well, which tactics work best, and which key metrics you can and should track. Towards the end, you’ll find a Q&A section with experts, hopefully answering any last-minute questions you may…
I am a big promoter of marketing experiments. I’m a big supporter of constant testing in general. But I think I and people like me have contributed to the false assumption that marketing experiments are fast, easy and, most of all, very cheap. Let me walk you through an example. Why marketing experiments take longer than you assume We recently decided to test…
To be honest and completely transparent: I think there’s nothing more challenging in a go-to-market strategy than figuring out the distribution strategy. And includes an answer to – should you start Facebook groups for marketing purposes. There’s so much noise, and the good-old traditional channels are so crowded that finding the right channel to gain traction early on can really be a…
We have this app in our portfolio that rocks big time on user acquisition. Most of the traction is organic, but we also invest in paid acquisition. Some time ago we decided it was time to launch a couple of purchase oriented campaigns. In this context, we decided to focus on measuring ROAS and pay closer attention to the return on ad…
Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…
