Content Marketing

Digital Marketing Agency vs. in-house team: Pros and cons

digital marketing agency

Even a great product can fail if not marketed properly. This is especially true for small businesses where you want potential customers to immediately connect with your product. With such a big emphasis on marketing, startups are finding it overwhelming to know where to start; which leads them to the question: digital marketing agency or in-house team, which one to choose? In…

22 marketing terms every business owner should know

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Sometimes, talking to your CMO can be like talking to a foreigner: you don’t understand much. However, as a business owner, it’s important that you have a basic knowledge of marketing terminology so you’ll better understand the decisions your CMO is making and how they will impact your business. So below you will find 22 frequently used marketing terms explained in simple…

Content Audit: How deleting underperforming articles boosts organic traffic on blogs

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No, I’m not crazy. You can delete content from your blog and see no negative results. On the contrary, you’ll notice positive results. And you don’t need to take my word for granted; here is a case study by Robbie Richards that supports this theory. Still not convinced? Here’s what Google says: According to our analysis, having many low‐value‐add URLs can negatively…

Smart Content: What it is and why marketers should use it

smart-content

According to Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising, content marketing is underperforming. That’s because less than 50% of all B2B brands produce content that engages their target audiences. In B2C this number stops at 20%. The PQ Media’s Global Content Marketing Forecast 2015-19 found that businesses spent $145 billion on content marketing in 2014. In 2019 Content Marketing is…