Yearly Archives: 2019

Product Marketing 101: Why Customer Acquisition Doesn’t Mean Facebook Ads, PR & a little bit of Social Media

product-marketing-101-distribution

If anyone asked me about customer acquisition a while back, I would have said that it’s a little bit about ads on Facebook & Google, a little bit about PR, and a little bit about social media. Back then, I never considered distribution a top priority, but now I know better! Boy was I wrong! The most important element of a go-to-market…